There are two parts to managing your online reputation. One part is regularly checking what others are saying about you (and your competitors). The other is checking yourself, and watching what YOU are saying about you. We’ve probably all seen it. The professional business person who acts like an fool on Facebook. You know them ...

It appears that some big businesses are yet to understand the right way to handle social media interactions. Last week we were presented with two examples, one who got it spectacularly right, and one who got it so wrong that a competitor jumped in and took control. Let’s take a look at the one who got it ...